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Old Bird Cider
“Old Bird Cider was founded by Old Ma Smith when she settled in an apple orchard after being banned from every retirement home in America. The only birds that can join her at the orchard are those who’re equally bitter and tough. Trespassers will be shot.”
A tongue-in-cheek cider brand inspired by the marketing of older alcohol brands that lean heavily into ideas of legacy and grit. To help create a faux legacy, I wanted the brand to have several indicators of Americana, mainly apples, guns, and the idea of a farm out in the country where an old woman sits on the wooden porch. In order to maintain the brands humor, I integrated my love of birds and created these characters and opted to use brighter, more fun colors.
Programs Used: Clip Studio Paint, Adobe Ilustrator
Old Bird Cider
“Old Bird Cider was founded by Old Ma Smith when she settled in an apple orchard after being banned from every retirement home in America. The only birds that can join her at the orchard are those who’re equally bitter and tough. Trespassers will be shot.”
A tongue-in-cheek cider brand inspired by the marketing of older alcohol brands that lean heavily into ideas of legacy and grit. To help create a faux legacy, I wanted the brand to have several indicators of Americana, mainly apples, guns, and the idea of a farm out in the country where an old woman sits on the wooden porch. In order to maintain the brands humor, I integrated my love of birds and created these characters and opted to use brighter, more fun colors.
Programs Used: Clip Studio Paint, Adobe Ilustrator
